One of the things we love most about the pet industry is the variety of people, stories, and experiences that come together because of a shared love for animals. Many of the products on our shelves are created by passionate pet parents and innovators who set out to make your pets' lives happier and healthier.
As we celebrate Pride Month this June, I wanted to take a moment to highlight a few LGBTQ+ owned brands that are making a difference in the pet world. Supporting LGBTQ+ owned businesses is a great way to celebrate Pride and recognize the people helping shape the pet community we know and love. So let's take a closer look at a few of the brands making tails wag while helping create a more diverse and inclusive pet industry.
Wondercide: Plant-Powered Protection
With Flea & Tick season in full swing Wondercide is a great all-natural alternative that is effective at protecting your pets.
Founded by Stephanie Boone, Wondercide was born from a desire to create safer pest-control solutions after her dog Luna became seriously ill from a suspected pesticide posing from traditional flea and tick treatments. This experience inspired Boone to develop plant-powered alternatives designed to help protect pets and their families that were proven to be effective. Today, Wondercide has helped over 3 million (and counting) pet families with their plant-based flea and tick solutions. They offer a variety of products that use natural essential oils like peppermint and cedarwood, to repel pests. Their products can be used on pets, around the home, throughout the yard, and even on yourself, helping you with comprehensive protection from fleas and ticks.
Wondercide also gives back to the pet community to follow Luna’s legacy! With volunteer programs for employees, maintaining high environmental and social standards, and giving back time and donations to pet rescues across the country!
What makes wondercide different from other flea & tick alternatives? All their essential oils are steam distilled resulting in a phenol free product which makes them safe for both dogs and cats! They also properly dilute all essential oils to a level that is safe for your pets but still effective against fleas and ticks. Since their essential oils are phenol free and properly diluted, Wonderciede is also safe for use around children.
Wondercide sprays, collars, shampoos, and drops have been proven to repel and kill fleas & ticks that are found on your pet. After exposure to Wondercide sprays, fleas will die within 2 minutes and ticks will die within 4-24 hours.

Besides having great flea and tick products, Wondercide offers a wide variety of other all natural alternatives. Their traditional sprays serve as a great mosquito repellent for those summer campfires. They even make products that are useful around the house like a fruit fly trap, ant & roach spray, wasp & hornet spray, and yard treatments for flea & ticks. They also have a line of specialty grooming products like wound care, oral care, eye care, and ear care that is powered by hypochlorus.
Wondercide has become a popular option for pet parents looking for alternatives to traditional pest-control products while still prioritizing protection and convenience.
Super Snouts: Simple Ingredients, Targeted Wellness
As more people are paying closer attention to nutrition and wellness, many pet owners are looking for supplements that support their pets' health in simple yet meaningful ways. Super Snouts focuses on providing high-quality supplements with purposeful ingredients and transparent formulas! Rather than creating complicated blends packed with unnecessary fillers, many of their products highlight ingredients chosen for specific health benefits.
One of the things we appreciate most about Super Snouts is how easy their products are to understand. Whether you're looking to support digestion, mobility, immune health, calming, or overall wellness, their formulas make it easy to know exactly what you're giving your pet.
Super Snouts is well known for the CBD based supplements! The CBD used in Super Snouts products is a little different, since it is a water soluble based CBD. Oil soluble CBD is popular but after ingested, it would need to go through an extra filtration step in the liver before being absorbed; making the amount of CBD actually much lower which would cause you to give your pets a higher dose. The water soluble CBD used by Super Snouts doesn’t need this filtration step and absorbs into the bloodstream after ingestion. Their Chill + Out CBD chews are supported with Chamomile to help your pets be calmer during fireworks, thunderstorms, vet visits and more! They also have a Hemp + Joint supplement with Green Lipped Mussel Powder added to support the joints and reduce inflammation. Super Snouts tests all their CBD for safety and potency which you can find on their website.
You can also find the Green Lipped Mussel powder in their Joint Power supplement from their powdered supplement line. The powdered supplement line also has options that use mushrooms for cognitive and immune health, and supplements with Cranberries to help with urinary tract health. Their powdered supplements are safe for both dogs and cats!
Digestive support is another area important to Super Snouts. Since so much of overall health is connected to the gut, Super Snouts supplements work on keeping the gut balanced to improve overall health! They offer options like their Pumpkin Latte supplement which is a great source of probiotics, from dehydrated Goat’s Milk, and prebiotics from the Pumpkin. The G.I. balance is great for a dog or cat with a sensitive stomach as it is a good source of prebiotic fiber from
Building a More Inclusive Pet Community
One of the best parts of the pet community is that our shared love for our animals brings together people from all walks of life. The diversity of experiences, ideas, and perspectives within the industry helps drive innovation and creates products that benefit pets and their families.
This Pride Month, we encourage you to learn more about the brands behind the products you purchase and the people who make them possible. Whether you're looking for digestive support from Super Snouts or plant-powered pest protection from Wondercide, you'll be supporting companies that are helping make the pet world a more inclusive place for everyone.
Happy Pride Month from all of us at Rumford Pet!